Lemonade Stand 2.0

Posted by Matt on November 5th, 2007

One of the “main dish” presenters at WebInno15 is a startup called Lemonade. The company’s offering is basically a customized ad widget for blogs and social networking profiles. Users can decide which products to advertise and any click-throughs earn them money. The widget is very easy to setup and there is some flexibility on the appearance. Also, similar to that sour sweet refreshment you once sold at the nearby street corner, Lemonade adds a bit of charity to the equation. The company donates a percentage of its revenue to several non-profit organizations.

Give me that ad money!

It seems everyone is jumping into ad money lately. With both Myspace and Facebook developing their own ad platforms, people are getting excited about this space again. However, I just don’t see ideas like Lemonade strong enough to base a business on.

Tags: Boston Startups, WebInno