One of the presenters at the latest Web Innovators Group conference, WebInno17, was Traackr. The startup’s offering is basically a way for you to get a grip on how popular your content is on the web. You simply enter in the networks you are a part of (Flickr, YouTube, Revver to name a few) and the application tracks and aggregates the hit counts of your content. You can organize your content into campaigns, view charts on various statistics, and compare your online popularity to other Traackr users.
Analyzing your website’s performance is crucial.
While I am certainly sick of web companies with double vowels and missing ‘e’s, I see potential in Traackr. If it nails down the user interface, it could prove to be a very useful tool. The fact remains that user activity data is of the utmost importance to any media outlet, and the internet is no exception. To be able to track the popularity of your latest published content is crucial in paving the way for your improvement on the webosphere. Yes yes, I know it’s another aggregation tool, but hell, at least this one can prove useful.
Recently launched just this past week, Sketchcast is trying to bring a new way for bloggers to communicate to their readers. With Sketchcast, bloggers can record a sketch, optionally with your voice speaking. The tool is well done and simple enough to produce a sketch in a couple of minutes. Though I don’t see any opportunity for Sketchcast to make huge money here, “sketchcasting” appears to be a great way to to better explain difficult topics, put a visual spin to a complex opinion, or maybe to just draw phallic jokes.
I myself see it as Blog Pictionary! First one to guess the sketch below wins a cookie.
With instructional video site Graspr’s launch at DEMOfall07, everyone seems to think Internet users want to be taught something. Now don’t get me wrong, I like to get my learning on like everyone else, but the sheer amount of sites trying to host instructional videos is ridiculous. We already have 5min, eHow, Sclipo, SuTree, Expert Village, Instructables, and VideoJug. And none of these sites seems to offer anything innovative in terms of video hosting. They’re all basically YouTube clones slapped with an instructional video theme.
I guess nothing’s wrong with second place.
This seems to be just further proof of the video craze currently on the webosphere. Everyone’s trying to be #2 behind YouTube for video and I don’t blame them. With YouTube’s big buyout, if anyone can even get just 5% of the market, thats at least a $80 million dollar company. But why did Graspr enter a space that was already so crowded? I seem to think web users would rather relax and watch Paris Hilton get grilled than learn how to cross stitch. Maybe I’m just not into instructional videos, but what do you think? Is there really a chance for any of these instructional video sites to stand the test of time?
One of the presenters at the latest Web Innovators Group conference, WebInno17, was Traackr. The startup’s offering is basically a way for you to get a grip on how popular your content is on the web. You simply enter in the networks you are a part of (Flickr, YouTube, Revver to name a few) and the application tracks and aggregates the hit counts of your content. You can organize your content into campaigns, view charts on various statistics, and compare your online popularity to other Traackr users.
